Children’s drawings, integrated into your brand.
A creative relay where one child
empowers the next.
PITCH / 1 PAGE SUMMARY
A child’s drawing is seamlessly integrated into a company’s brand identity. The revenue generated keeps circulating.
Advertising, packaging, spaces, merchandise.
A child’s drawing, as a core part of the brand.
Fair, professional compensation goes to the child
and their legal guardian.
A predefined share of the revenue is donated directly to
children’s welfare and healthcare charities.
Because the capital is designed to circulate, this model operates as a real creative profession — not as an act of charity or pity.
Children's drawings, which can be difficult to deploy directly into commercial media, are prepared in advance as professional graphic assets that fully match your media specifications and brand guidelines. With no tedious revision loops or hands-on retouching required, your team can simply place them directly into layouts for instant deployment.
There is no need to lean on cliché slogans or forced emotional staging to justify the quality of a campaign. Simply translating the unique color and composition of a corporate-ready drawing into a modern graphic element produces an honest, striking presence that captivates viewers. The commercial risk and time spent agonizing over how to style the message are cut out entirely.
You are completely freed from the perpetual pressure of chasing short-lived AI fads or generic template patterns, saving your team from constant creative re-validation. Embedding a professionally refined child’s drawing into your core identity yields a rare, defensible expression that competitors cannot easily mimic — achieved efficiently without costly trend analysis or competitor research.
Full usage permissions are secured in advance from legal guardians for every piece of artwork. Because each asset is managed within a legal framework fully supervised by corporate counsel, the administrative burden on your company — handling individual rights and auditing commercial risks — is entirely mitigated.
To prevent unintended readings or context mismatches in commercial media placements and product categories, we strictly review the appropriate context and brand-fit on our side, coordinating seamlessly with your brand team before deployment.
Where no specific recipient is chosen, donations are automatically funneled to The Nippon Foundation — Japan’s largest, fully transparent funder of child welfare initiatives. This documented, verifiable approach ensures robust compliance for corporate social responsibility auditing.
A selected showcase of artwork successfully integrated into corporate brand communication.
Lines drawn by a real hand. AI cannot reproduce them.
Poster calling for track submissions for the “Music for LOHAS” CD.
Catalogue cover for underground cable-protection conduit materials.
“I’d better do my best too” — a tie-in advertisement.
From advertising creative to the brand expression of measuring instruments.
“Go for it, Santa.”
However busy he is, he’s still Santa. A gift box drawn by a child.
Because it is a child’s drawing, a certain warmth gets through.
“Father’s Day, a man’s day.”
Father’s Day is a pledge to protect the family. We wanted it to reach fathers, straight and true.
Because it is a child’s drawing, a straightforward encouragement gets through.
Branding for PFAS testing.
Known as “forever chemicals,” they remain almost permanently in soil, in water, in blood.
We wanted it to reach the future of children and grandchildren, straight and true.
Because it is a child’s drawing, a real urgency gets through.
PFAS: Not Detected.
Brand expression for a maker of measuring instruments for overseas markets.
All works are used with the consent and licensing permission of the legal guardian. The legal framework is maintained under the supervision of a lawyer.
Starting from a scale that a single manager can set in motion — not a question of company size.
Web, social media, in-store, seasonal projects.
Limited editions, merchandise, gift wrapping.
Walls and signage in offices, stores and facilities.
Business cards, letterhead, internal documents, seasonal greeting cards.
Founding anniversaries and milestone campaigns.
Limited lines with other companies and industries.
The budget is designed flexibly to suit each company. The donation ratio can also be discussed.
Starting from a scale that a single manager can set in motion — not a question of company size.
A licensing model, with every line of the breakdown disclosed.
For every plan, the circulation of payment — payment to the contributing artist and donations to welfare — is itemised and disclosed. The donation ratio can also be discussed.
In truth, it took twenty years to design a model that lets us say so.
Which work we take on, and on what terms.
The judgement honed over 25 years on the ground, set out in writing as ten articles.
The shared ground we establish with a company from the very first conversation.
When children’s drawings are used commercially, what a company most needs to avoid is an online backlash born of carelessness, or accusations of exploitation. For twenty years, Chibi Art has run this work as a sound economic cycle — paying fair compensation to the contributing artist and channelling a share of revenue to the welfare of the next generation of children. We do not judge uniformly by product category or industry. Instead, we screen in advance, entirely on our side, the essence of the context — the question of what message a child’s drawing will carry. In doing so, we close off, at the entrance, the risk of your manager carrying the responsibility for the expression alone.
The safety, dignity and welfare of the contributing child — and of every child connected to the work — take precedence over any commercial gain. This is not a matter for negotiation or adjustment; it is an absolute condition, cleared in advance. It removes, at the root, the risk of your manager being criticised — internally or externally — over the infringement of children’s rights.
We do not impose excessive correction, or self-serving adult intervention, on the distinctive lines and colours of a child’s drawing. While applying professional treatment so it fits your brand rules, we preserve the overwhelming visual power the material holds in its own right. The effort and time a designer would spend experimenting with how to dress up the expression are reduced to zero.
The recipient of donations, the amount donated and the intended use of the work are disclosed clearly to both the contributing artist and your company. By eliminating any opacity and keeping objective facts that can be explained to outside parties at any time, we firmly protect your company’s compliance and internal audit.
A set proportion of revenue is donated to organisations that invest directly in children’s healthcare, welfare and education. Because the donation ratio and recipient are already optimised and systematised, your manager is spared troublesome donation procedures and case-by-case coordination, and can report a solid CSR achievement to the organisation.
We do not compare, grade or rank works against one another; we respect every child’s expression equally. Whatever the family or circumstances a child comes from, we treat the value held in their drawing as no different from any other.
Chibi Art does not judge uniformly by product category or type of industry.
The single criterion for our decision is the question of what message a child’s drawing will carry.
On that basis, we hold repeated conversations with the partner company’s manager and identify a context in which we can work together.
* Specific criteria and the scope of work we cannot accept are provided individually at the time of consultation as an “ethics memorandum,” which both parties confirm and exchange.
We treat the contributing child and their guardian as equal co-creators. We are thorough about prior agreement, a clear statement of the contract’s scope and reporting after use; we do not engage in after-the-fact notice, unauthorised use, or use beyond the contract.
Chibi Art is not merely a supplier of advertising material. It is a cultural undertaking that uses children’s drawings as a medium to ease society’s sense of stagnation and to restore empathy across generations. We fulfil this role from within your brand.
We discuss the scope, term, media and intent of the expression with your manager in advance, and set out what both sides agree as a written memorandum. We position the work within the context of family love, education, creativity and social contribution, and build together a framework both sides can use with confidence over the long term.
These ten articles are not a fixed set of rules made once and left. Each time we face a changing business environment or new digital risks — such as shifts in copyright and intellectual-property standards — we constantly update and refine the content to suit the times. We have been chosen for twenty years precisely because we have kept protecting our clients’ safety by the latest standards of each era.
We do not judge uniformly by product category; we judge by the message a child’s drawing carries.
— These ten articles were honed over 25 years on the ground. The specifics of how they apply are designed individually for each company at the time of consultation.
How it could be built into your brand.
We design flexibly to suit the scale of your budget.
